PFA Partners with Pickleball Schools

Pickleball Federation of the Americas Partners with Pickleball Schools for Grassroots Adoption of the Sport in Educational Institutions

January 15th, 2024, Toronto, Canada – The Pickleball Federation of the Americas (PFA) is proud to announce a groundbreaking partnership with Pickleball Schools (, aiming to foster grassroots adoption of pickleball in educational settings. This collaboration is poised to become a significant Corporate Social Responsibility (CSR) initiative, leveraging the intergenerational appeal of pickleball to strengthen community bonds and enhance educational experiences.

Recognizing the unique ability of pickleball to bring together individuals of all ages, this initiative focuses on integrating the sport into physical education curricula across various regions. The collaboration aims to engage youth, increase school attendance, boost academic performance, and foster a sense of unity within families and communities.

“Together with Pickleball Schools, we’re embarking on a mission to make a meaningful difference in the lives of students and their families,” said Gary Schwartz, Chair and President of the PFA. “Pickleball is more than just a sport; it’s a tool for community building and educational enrichment.”

The partnership offers a unique opportunity for brands to participate in this transformative journey. Brands can sponsor packages targeting 100 schools in each region, providing necessary resources such as courts, gear, and a tailored pickleball curriculum. This sponsorship will not only facilitate the physical infrastructure required for the sport but also ensure a sustainable and impactful integration of pickleball into the schools’ activities.

“We believe in the power of sports to transform lives, and pickleball has proven to be a perfect fit for students of all ages. Our collaboration with the PFA marks a significant step towards creating more inclusive, active, and connected school communities.”

The initiative aligns with PFA’s ongoing efforts to promote pickleball as a sport that is accessible, inclusive, and beneficial for people of all ages. By bringing the sport into schools, the PFA and Pickleball Schools aim to create a lasting impact that extends beyond the playground, nurturing physical and mental well-being, and strengthening community ties.

This partnership is a call to action for organizations and individuals alike to support the growth and positive influence of pickleball in our schools and communities.